Brand strategy + design · Panamá → worldwide
I turn complicated ideas into clear, memorable brand worlds—then help them grow without sanding off the personality.
What I actually do
I combine an industrial designer's logic, a graphic designer's eye and a digital strategist's healthy obsession with what people actually do.
Selected work
A selection of identities, products and cultural projects shaped through strategy, design and creative direction.
Featured project · Food + hospitality
Original Hawaiian poke.
A brand with a world of its own.
Expressive tuna artwork, warm coastal colors and a distinct visual language, brought to life through signage, food imagery and a restaurant concept.
A few of the brands I work with
The portfolio, up close
A closer look at brands, packaging, spaces and content. Open any image to explore the details.
For health + life coaches
I help health coaches and life coaches create social media content, sell online courses and grow their audience and client base.
Thoughtful content and a clear strategy make it easier for people to understand your work, trust your approach and take the next step.
Grow my coaching businessContent strategy, ideas and social media content that bring your expertise to life and help you show up consistently.
Clear course positioning, launch messaging and sales content to help turn what you know into an offer people understand and want to buy.
A connected plan for reaching the right people, building trust and turning interest into conversations, course sales and coaching clients.
From your first course to ongoing content support, we'll shape the work around where you are now.
Choose your way in
You don't need to diagnose your own brand. Pick the sentence that feels closest; we'll find the right scope together.
A focused strategic reset for brands that feel scattered, stuck or hard to explain.
Best for founders before a rebrand, launch or big decision.
This sounds like meStrategy and a distinct visual identity built as one usable system—not a folder of pretty files.
Best for new brands and meaningful reinventions.
This sounds like meOngoing senior creative thinking for teams that need coherence, fresh ideas and someone to connect every dot.
Best for brands already moving—and ready to move smarter.
This sounds like meThe anti-chaos process
You'll know what we're deciding, why it matters and what comes next.
Your context, people, tensions and ambitions—before the aesthetics.
We turn the fog into positioning, priorities and a strong creative direction.
Identity and touchpoints that feel related, useful and unmistakably yours.
A system your team can actually use—plus direction for what comes next.
Hello, I'm Majo
I've spent 12+ years moving between glass bottles, brand identities, cultural projects, digital campaigns and rooms full of complicated ideas.
That range is the point: I don't see your logo over here and your business problem over there. I see one connected experience—and I help you make it make sense.
A quick fit check
Your move
You don't need a perfect brief. A useful one is enough. Tell me what's happening, what feels stuck and what success would change.
Before you ask
Yes. I’m based in Panama City and work worldwide. Strategy sessions, reviews and presentations are designed to work beautifully online.
Usually, no. A logo without clarity is decoration. If your strategy is already solid, we can assess what the smallest useful identity engagement should be.
A focused intensive can happen quickly; a complete brand system usually needs several weeks. Your timeline is confirmed after the chemistry call, once the real scope is clear.
Yes. Depending on the project, that can include identity, packaging, a digital ecosystem, campaign direction, content systems and launch support.
I’ll read your brief, reply personally and suggest the right next step. If there’s a fit, we’ll book a short chemistry call—no giant sales presentation.